THE MELTDOWN 2025

Shoutout to all of us struggling to work and create – it’s 34°C in London. And we are not built for this!

We’ve got projects to write, to-do-lists to complete…

…but the heat has fully melted all ability to concentrate.

A sweat-soaked celebration of chaos.

For when it’s too hot to work, you just make.

THE MELTDOWN

A beauty campaign for the brutally hot summer we’re all barely surviving.

👀 6 posters | 1 heatwave

☁️ Now manifesting thunderstorms, cooler temps, and a functioning brain by tomorrow.

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